White Diagnostic consists of a huge, cohesive team of hand-chosen specialists whose backgrounds all involve high level media buying and publisher aggregation.
Earlier in our careers each member was engaged in various aspects of using web traffic for profit and audience building, frequently encountering some of the less-desirable elements of that business - fraud, bots, invisible iframes... you name it, we've seen it (and lost money from it).
Like nearly everyone in the industry, the solutions seemed to lie in the popular anti-fraud companies on market, despite their lack of insight in to the problem itself. Despite having come from different backgrounds and different sides of the traffic sales industry, each member of White Diagnostic's team arrrived at the same conclusions:
- These systems provided no answers to the "whys" or "hows" fraud was taking place
- Most tools simply gave a pass/fail type reponse
- Bots and fraud still slipped through all of them, and not in a minority...in some cases we were no better off than before, sans a rubber stamp of quality
- Most importantly, for the small and medium sized business, the costs of the systems were exorbitant and completely limiting...the contracts to have the tools put many of us in the red, and what little benefit they provided never returned us to the black.
Put simply, they didn't work and cost us small fortunes, so we started discussing a system which had all of the elements we wanted without any of the unreasonable cost - White Diagnostic was born.
Fast forward 3 months, to our first working prototype being unleashed on a small group of live campaigns we had running.
What we found astounded us - using our series of 100 fraud indicators, bots and fraud were still rife within our "filtered" campaigns, sometimes acting as a majority. Paying $.30 CPM and $5k a month to have 60% of our traffic remain bots and clearly, undeniably fraudulent just wasn't good enough.
The business half of the team set off to come up with a pricing model that worked for everyone, from the smallest individual buyer to the biggest corporation on the planet. Our engineering team continued to develop our key fraud indicator list and design a UI that takes little to no training to begin using.
Lots of companies claim that fraud is an unbeatable problem and that it's just "the cost of doing business" - we disagree with that statement. The cost of doing business on the web should not include paying fraudsters a margin bigger than your own employees and your network partners combined.
So - with no monthly minimum cost and a CPM usage pricing model that allows everyone to benefit, the question to ask yourself is: "Are you ready to take control of your cost of doing business?"
White Diagnostic is a group of around 50 individuals with offices in USA, Ukraine, Czech Republic, Poland, and Hong Kong, all of whom have dedicated themselves to using their professional knowledge to improve our service and fight the ongoing problem of fraud in the advertising space.
Our tools go far beyond simply providing a quality analysis, and are usable and easy to understand regardless of experience with other similar dashboards. Not only are simply quality ratings provided, deep-dive metrics such as behavior characteristics, indicators of non-human behaviors, and redirect pathways are analyzed and provided in a simple reporting interface, with all data exportable to the format of your choice.
A flat rate usage price includes all tools, and there are no aggressive sales tactics or yearly contracts asking you to pay a dime more than you need. So again, we ask you:
"Are you ready to control your cost of doing business?”